CRM Integration

Floify ↔ Pipedrive

Automatically sync loan milestones, borrower data, and documents between Floify and Pipedrive CRM.

What This Integration Does

This integration connects your Floify mortgage automation platform to Pipedrive, keeping your sales pipeline in sync with your loan pipeline in real time. When a milestone is updated in Floify, the corresponding deal stage in Pipedrive is updated automatically.

Key Features

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Milestone Sync

Floify milestones automatically update Pipedrive deal stages in real time.

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Shared File Storage

Loan documents from Floify are accessible in Pipedrive via OneDrive, linked to the correct borrower and deal.

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Data Isolation

Each borrower's data is scoped to their own deal. No cross-contamination between borrowers.

Automatic Deal Creation

New loan submissions in Floify automatically create a Person and Deal in Pipedrive.

How It Works

1
Milestone Updated in FloifyA loan officer checks off a milestone in a borrower's loan flow.
2
Webhook FiresFloify sends loan and milestone data to the integration endpoint.
3
Borrower MatchedThe integration finds the matching Person and Deal in Pipedrive by borrower email.
4
Deal Stage UpdatedThe Pipedrive deal moves to the corresponding stage, and an activity note is logged.

Milestone Mapping

All 15 Floify milestones map to corresponding Pipedrive deal stages, from initial contact through funding.